FBA. MARKET ANALYSIS.

MARKTANALYSIS

Market surveys facilitate your decision process and safeguard your success.

FBA market surveys prepare for the right choice of country, provide solid recommendations for a pre-selected target country and for your specific range of products to be offered. They will give concrete answers to questions like those listed below:

  • What is the size of my market/market potential/market share?

  • Which sales volume can I expect to achieve realistically?

  • How are the competitors positioned, pricewise and productwise?

  • What are the options for product distribution and which distributors would exist?

  • How can I get access to these distribution channels?

  • How can I reach my target group and achieve brand awareness?

COMPETITIVE ANALYSIS

Competitive analyses show you how to prevail in a market.

Complementary to market surveys we would recommend you to have a competitive analysis conducted. This will provide valuable information on how difficult or easy it will be to succeed against competitors. Competitive analyses by FBA will give concrete answers to questions like those listed below:

  • Who are my competitors in the new market and which profiles do they have?

  • What are the strengths and weaknesses of these competitors?

  • What would be considered a prudent market approach strategy for my company?

  • Or, in case you are already present on this market: How are our products perceived as compared to the competition?

REFERENCES. MARKET ANALYSIS.

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